Context & Objectives When people hear about “Blockchain”, they think about Bitcoin, the world’s first cryptocurrency, which aims at changing the global economy. However, Blockchain, Bitcoin’s underlying technology is poised to disrupt other sectors as well. Starting last year there was a huge hype around the Blockchain technology stack and especially Ethereum-based start-ups developed to impact more common areas of our day-to-day routine and not only the banking and financial sectors (where paying intermediaries fees are no longer required). Blockchain technology started to be used for activities such as grocery shopping, online marketplace, paying for your dream house, car, holiday, etc. The advertising industry is yet another sector that is going to be reshaped by the Blockchain technologies, which accordingly to market experts could be the most groundbreaking change within the industry since the emergence of smartphones and social media. Considering that over 40% o...

Online.io platform Context Overview A malicious software is an application that was created for a particular bad purpose. Most existing applications are created for normal purposes while some applications have hidden features which are not doing what is expected, but in fact their purpose is to find, steal or destroy files, track any data or just annoy the user. This started a long time ago: the first computer virus was called Elk Cloner and was first found on a Mac in 1982. Over 10 years ago a new kind of malware appeared and it was called Adware. It was distributed through security holes in Windows XP and Internet Explorer. Adware can also use security holes in Java and Flash player or even in JavaScript. But why do developers create adware? The main reason is monetization, of course. Any Adware capable of embedding paid advertisements brings its owners huge income. Starting from pop-up ads, embedded browser toolbars, search hijacking, etc. How can we stop any kinds of...

Market Overview In today's interconnected society characterized by increased capability of everyday devices to connect to other devices and people through the internet infrastructure, the high degree of connectivity raises a myriad of consumers’ privacy and data security concerns. The advertising industry enjoyed a negative attention both from the large public and the authorities because of its less transparent practices of online tracking and behavioral profiling. Following technological developments, online tracking became increasingly sophisticated, thus it is no longer limited to the "cookies" installed on the user's devices in order to monitor websites a user visits, but it can track real-time data accessed by a user and triangulate that with information stored about that user's location, financial data, health records, etc. These results are then complied into complex and rather comprehensive consumers' profiles that are sold to digital adver...

Online.io platform Context Overview A malicious software is an application that was created for a particular bad purpose. Most existing applications are created for normal purposes while some applications have hidden features which are not doing what is expected, but in fact their purpose is to find, steal or destroy files, track any data or just annoy the user. This started a long time ago: the first computer virus was called Elk Cloner and was first found on a Mac in 1982. Over 10 years ago a new kind of malware appeared and it was called Adware. It was distributed through security holes in Windows XP and Internet Explorer. Adware can also use security holes in Java and Flash player or even in JavaScript. But why do developers create adware? The main reason is monetization, of course. Any Adware capable of embedding paid advertisements brings its owners huge income. Starting from pop-up ads, embedded browser toolbars, search hijacking, etc. How can we stop any kinds of...

ABOUT GLOBATALENT ü    Globatalent is the blockchain decentralization platform which allows clubs and players to attain funding by selling future revenue rights to fans worldwide. ü    The investment process is automated with the help of Smart Contracts that use Blockchain Technology. This ensures token trading in a fast, secure way. ü    At Globatalent, investments are liquid assets which can be converted at any time in the tokenized economy. ü    Globatalent is here to decentralize the sports industry ü    In 2017, The Sports Industry generated revenue of $100 billion worldwide The GlobaTalent exchange The GlobaTalent exchange will be the heart of all transactions and investments into all talent. To get users to our product, we’re partnering with some of the greatest talent in the world. You can learn more about that on page 34. Our team know sport, and we’re leveraging our connections in the ind...