Context
& Objectives
When people hear about
“Blockchain”, they think about Bitcoin, the world’s first cryptocurrency, which
aims at changing the global economy. However, Blockchain, Bitcoin’s underlying
technology is poised to disrupt other sectors as well. Starting last year there
was a huge hype around the Blockchain technology stack and especially
Ethereum-based start-ups developed to impact more common areas of our
day-to-day routine and not only the banking and financial sectors (where paying
intermediaries fees are no longer required). Blockchain technology started to
be used for activities such as grocery shopping, online marketplace, paying for
your dream house, car, holiday, etc.
The advertising industry
is yet another sector that is going to be reshaped by the Blockchain
technologies, which accordingly to market experts could be the most
groundbreaking change within the industry since the emergence of smartphones
and social media.
Considering that over 40%
of world’s population has Internet access, the advertising business enjoys a
large source of data, and in recent years, their focus has been on big data.
However, evolving capabilities and changing regulatory prospects will affect
how advertisers connect and engage customers in the near future.
Recent studies regarding
users experience with digital ads revealed that more and more consumers seem
consistently unhappy with digital advertising for three main reasons: security,
privacy and fighting annoyance from intrusive ad formats.
Online.io is implementing
a decentralized ecosystem which combines all necessary features for a faster,
safer, and more private Internet browsing. Moreover, through the Online.io
platform developed by using the most advanced Blockchain technology, both internet
end users and website operators will benefit alike.
Enhanced Online.io experience for Internet users. Bypassing digital advertisements means faster
webpage loading time and a more enjoyable browsing experience due to removal of
disturbing ad formats. According to a 2016 survey, 91% of consumers appreciated
that digital ads were more intrusive than two years ago, while 81% of them
stated that they have closed a browser or exited a webpage because of pop-up
ads.
Also, Online.io offers an
enhanced protection of consumer data first off due to added security of
Blockchain technology which will eliminate demographic and behavioral profiling
from being collected and used without prior consent. As internet users are able
to rate each website according to their experience, this will lead to the
creation of a ranking of trust-worthy websites.
Vision Online.io
Our ultimate goal is to
reinvent the World Wide Web experience by placing people’s privacy as our top priority,
thus offering a more secure, non-trackable, without malware and ad free
Internet.
Mission
Government agencies and
big Internet companies that shall remain unnamed thrive on tracking your every
move! Only together we can put a STOP to this!
Nowadays websites are
full of ads that try to sell you something they think you need by creating an
unfriendly and irritating browsing experience. Also, lots of them have hidden
malware, scammy ads or mining scripts.
Online.io platform aims
at making a groundbreaking change of the Internet, by revolutionizing the
browsing experience and making it faster, non-trackable, without malware and ad
free.
Website operators gain a
significant amount of revenues from ads, which can be changed by implementing
our solution based on the highly scalable, transparent and fully accountable
Blockchain technology, which will ensure they get fair remuneration based on
the number of visitors, time spent on their pages and the interaction with the
site, creating a more suitable environment for quality, as opposed to spammy
cash driven webpages.
A new website rating
system will be developed for the community and you as part of this community
will decide on the quality of the websites you visit. This will lower the time
and stress spent on click bait pages and you’ll have more time for valuable
pages.
Blockchain
current and future evolution
Each distributed system
needs a consensus algorithm to validate transactions. Over the last few years
the Proof-of-Work algorithm has dominated, not to say was the only one used. As
the cryptocurrency ecosystem evolves — the race to create a better consensus
algorithm began.
The current year can
become the year of competition between different mining algorithms /
strategies. The following strategies are currently most widely known:
Proof-of-work
(PoW) - (Reference #2). Coins are distributed based on the
work performed by the user to demonstrate his input on processing transactions
and doing work for the whole infrastructure. This is the group of algorithms
that provides slow calculation of some result and fast verification of this
result. This helps to ensure that miners have to perform some complex
computations on their hardware to find a block, but Blockchain network users
that confirm this block don’t need to perform such computations and can easily
check that result is correct using low resources.
Proof-of-stake
(PoS) – (Reference #3). Coins are distributed based on the
user’s previous investments. The more investments a user has the more coins he
will receive.
Proof-of-elapsed
time (PoET) - (Reference #4) is a relatively new
concept. Coins are distributed based on the proof that the user was doing some
specific action for a rather long period of real time. Proof of time algorithm was
invented by Intel and it is mainly associated with their hardware platform that
provides very fast consensus model. It generates random numbers (wait time) on
miner’s nodes and then chooses the node with the lowest number. So, it works
like a lottery but with more complex algorithm designed to provide more
optimizations. Intel promises that this algorithm cannot be broken by external
actions and provides honest consensus model. This makes PoET perfect for
private Blockchain when you need performant distributed storage and don’t want
to force your hardware to make complex computations. The only minus is the
restriction on Intel’s platform (Sawtooth Lake).
The proof-of-elapsed time
has not become popular and well adopted yet. But in the near future it may be
intensively developed. Future adoptions may not be the exact algorithm designed
by Intel, but rather some variations of the concept.
How
it works
The financial rewarding
basis for website operators will be the proof of online, namely a number that
quantifies the time spent by users on each website. Most importantly, everyone
will benefit from an ad free, secure and private browsing experience. Also, the
end users will be able to rank each website based on their experience, by using
a voting system based on 1 to 5 stars. The stars will then be converted based
on an algorithmic formula in Trust Rating which will be an indicative of each
websites' quality, awarded by its visitors.
Browser
extensions
Our solution comes with extensions for all the major desktop and mobile browsers and includes the ad blocker, tracking script blocker, anti malware and the web wallet. On top, we will integrate a voting system through which will help curate the internet.
Mobile application
Our mobile applications will function as a wallet, ad blocker, tracking script blocker and anti malware. The mobile apps will also contain a performance and battery time enhancer that will further improve the browsing experience.
Wallets
Our wallets will work on all major operating systems and browsers. Mobile phones and tablets will have one app for wallet, ad blocker, tracking script, anti malware and desktop operating system will also have dedicated app wallets.
Marketplace
Our website will have a full section dedicated to finding all the places where you can buy using a in-house developed merchant system. Also, the marketplace will contain detailed information regarding how other merchants can integrate our merchant system. Information regarding international group of partners will also be available.
Merchants
Merchants will be able to accept crypto payments through our system by using our API or premade modules for most popular ecommerce software solutions like shopify, prestashop, opencart, magento and others.
Our solution comes with extensions for all the major desktop and mobile browsers and includes the ad blocker, tracking script blocker, anti malware and the web wallet. On top, we will integrate a voting system through which will help curate the internet.
Mobile application
Our mobile applications will function as a wallet, ad blocker, tracking script blocker and anti malware. The mobile apps will also contain a performance and battery time enhancer that will further improve the browsing experience.
Wallets
Our wallets will work on all major operating systems and browsers. Mobile phones and tablets will have one app for wallet, ad blocker, tracking script, anti malware and desktop operating system will also have dedicated app wallets.
Marketplace
Our website will have a full section dedicated to finding all the places where you can buy using a in-house developed merchant system. Also, the marketplace will contain detailed information regarding how other merchants can integrate our merchant system. Information regarding international group of partners will also be available.
Merchants
Merchants will be able to accept crypto payments through our system by using our API or premade modules for most popular ecommerce software solutions like shopify, prestashop, opencart, magento and others.
TEAM
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