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Market Overview

In today's interconnected society characterized by increased capability of everyday devices to connect to other devices and people through the internet infrastructure, the high degree of connectivity raises a myriad of consumers’ privacy and data security concerns.

The advertising industry enjoyed a negative attention both from the large public and the authorities because of its less transparent practices of online tracking and behavioral profiling. Following technological developments, online tracking became increasingly sophisticated, thus it is no longer limited to the "cookies" installed on the user's devices in order to monitor websites a user visits, but it can track real-time data accessed by a user and triangulate that with information stored about that user's location, financial data, health records, etc. These results are then complied into complex and rather comprehensive consumers' profiles that are sold to digital advertising companies for better targeting their promotional campaigns.

Very sensitive information is often collected thus violating consumer privacy. Moreover, the consumers do not have access to the data collected about them and consequently cannot correct any inaccuracies.

The Internet of Things provides a handful of opportunities for cybercrimes aiming at gathering data regarding intellectual property, confidential personal information, financial data, etc. Consequently, the cybersecurity market is on a continuous upward trend, being driven by cybercrime. Since, there is a dramatic rise in cyber-attacks, creation of malware software both for PCs, laptops, but also for smartphones and tablets, both the companies and the end users are becoming increasingly focused on safeguarding their personal data and thus enhancing the cyber security.

Advertising market

The media work is changing at a rapid pace, given the developments in technology (i.e. expansion of mobile telephony, faster mobile broadband adoption, and high degree of interconnectivity seen recently), users’ preferences and behavior and business models.

According to 2016 statistics, around 46% of the population had access to internet – the equivalent of over 3.5 billion of people online – the number is growing very fast.

Hence to thrive in such an interlinked environment, the media and entertainment companies have upgraded their products offering with more developed advertising formats, more sophisticated video and more consumer centric targeting tools.

In 2017, the media and entertainment industry is estimated to have reached over USD 1.7 trillion in revenues, accounting for approximately 2.5% share in global GDP. The main driving force behind the industry’s revenues in a greater extent, but also behind the consumer spending is the digital media.

As the market continued to be fueled by the transition from traditional to digital media, in the last years, the advertisers gradually directed their budgets towards online advertising, as they benefit from increased availability of consumer data and improving software for data algorithms to track down consumers’ preferences and thus creating better tailored ads.

Consequently, according to recent reports and statistical data, is estimated that 2017 marked the year when digital media spending equaled that for global non-digital media for the first time in history. Digital media was the fast-growing entertainment and media (M&E) segment, with a historical 5-year annual growth rate of 13.1% as compared to growth rate of 1.1% recorded by the non-digital segment.

By 2020, the trend is expected to remain the same, digital media continuing to be the driver of the M&E industry registering 8.3% growth rate by 2020, while the non-digital media is forecasted to remain relatively flat, with a growth rate of only 1.4%.

website : online.io

Blockchain current and future evolution

Each distributed system needs a consensus algorithm to validate transactions. Over the last few years the Proof-of-Work algorithm has dominated, not to say was the only one used. As the cryptocurrency ecosystem evolves — the race to create a better consensus algorithm began.

The current year can become the year of competition between different mining algorithms / strategies. The following strategies are currently most widely known:

Proof-of-work (PoW) - (Reference #2). Coins are distributed based on the work performed by the user to demonstrate his input on processing transactions and doing work for the whole infrastructure. This is the group of algorithms that provides slow calculation of some result and fast verification of this result. This helps to ensure that miners have to perform some complex computations on their hardware to find a block, but Blockchain network users that confirm this block don’t need to perform such computations and can easily check that result is correct using low resources.

Proof-of-stake (PoS) – (Reference #3). Coins are distributed based on the user’s previous investments. The more investments a user has the more coins he will receive.

Proof-of-elapsed time (PoET) - (Reference #4) is a relatively new concept. Coins are distributed based on the proof that the user was doing some specific action for a rather long period of real time. Proof of time algorithm was invented by Intel and it is mainly associated with their hardware platform that provides very fast consensus model. It generates random numbers (wait time) on miner’s nodes and then chooses the node with the lowest number. So, it works like a lottery but with more complex algorithm designed to provide more optimizations. Intel promises that this algorithm cannot be broken by external actions and provides honest consensus model. This makes PoET perfect for private Blockchain when you need performant distributed storage and don’t want to force your hardware to make complex computations. The only minus is the restriction on Intel’s platform (Sawtooth Lake).

The proof-of-elapsed time has not become popular and well adopted yet. But in the near future it may be intensively developed. Future adoptions may not be the exact algorithm designed by Intel, but rather some variations of the concept.

Ethereum Based
Our solution uses standard ERC20 tokens from the Ethereum platform which guarantees full transparency and accountability, meaning all transactions will be visible on the public BlockChain.

No Ads
At this moment, the web users are paying to browse the internet, either through subscriptions or through less transparent fees, such as digital advertising. In our envisaged environment the web users will enjoy an ad free Internet, while the web operators will still benefit from financial rewards.

No Tracking
In today's interconnected society, companies adopted less transparent practices of online tracking and behavioral profiling. Very sensitive information, such as financial and health records are often collected, thus raising a myriad of privacy concerns. Our solution incorporates a tracking script blocker that will severely disrupt the ability to continue tracking in real-time the user's activity

Antivirus Protection
The massive expansion of the Internet and the high degree of connectivity lead to a similar or even more dramatic rise in cyber-attacks aiming at gathering sensitive and confidential information. One of the most prominent way of carrying a cyber-attack is through the infected websites that usually contain hidden malware scripts. Our solution will protect the end users using a custom anti-malware and ad blocking script that will safeguard their personal data and enhance their security.

Faster Browsing
People are aware that online ads are slowing down their browsing speed, hence an increasing number of users are using ad blockers to navigate the internet faster. Through our solution, end users will benefit from the effects as using an ad blocker, while also enjoying a more secure and private experience due to the other features. Furthermore, the web operators will still be able to monetize their websites' content.

Browser extensions
Our solution comes with extensions for all the major desktop and mobile browsers and includes the ad blocker, tracking script blocker, anti malware and the web wallet. On top, we will integrate a voting system through which will help curate the internet.

Mobile application
Our mobile applications will function as a wallet, ad blocker, tracking script blocker and anti malware. The mobile apps will also contain a performance and battery time enhancer that will further improve the browsing experience.

Wallets Online.io
Our wallets will work on all major operating systems and browsers. Mobile phones and tablets will have one app for wallet, ad blocker, tracking script, anti malware and desktop operating system will also have dedicated app wallets.

Marketplace
Our website will have a full section dedicated to finding all the places where you can buy using a in-house developed merchant system. Also, the marketplace will contain detailed information regarding how other merchants can integrate our merchant system. Information regarding international group of partners will also be available.

Merchants
Merchants will be able to accept crypto payments through our system by using our API or premade modules for most popular ecommerce software solutions like shopify, prestashop, opencart, magento and others.