Humancoin - Proof of Charity

E-commerce market - Website : https://www.humancoin.net/

According to Statista, the global online commerce market is set to reach $4 trillion in 2022, while e-commerce retail sales hit $2.3 trillion in 2017. The retail landscape is rapidly changing and according to a Pew Research Center poll, currently, 8 out of 10 Americans are active online buyers.

Market leaders, such as Alibaba, have already started implementing blockchain solutions. Retailers will use cryptocurrencies for payments, in particular through integrating tokens into consumer loyalty systems. Expedia, one of the world’s largest travel agencies, and Zynga, a major computer game developer, began accepting cryptocurrencies as early as 2014.

Problem E-commerce market

High competition in the e-commerce segment puts pressure on players to develop new loyalty programs not only to attract new customers but also to retain existing ones by offering a variety of discounts and benefits. The most pressing challenge for marketing professionals is to create an emotional attachment. New loyalty programs are constantly appearing on the market, and while the overall idea behind them is sound, among the avalanche of new information that hits us daily, it is becoming more and more difficult to engage consumers at an emotional level.

A survey conducted by Nielsen group, found that 50% of consumers, surveyed worldwide, would be willing to pay more for goods and services from socially responsible companies.

Solution E-commerce market

The integration of consumer loyalty programs with the charity industry will create a strong emotional resonance. The future of online retail lies in being able to completely personalize each offer, and blockchain is one of the main stimuli for this further development.

Cryptocurrency market

The cryptocurrency market is undergoing a period of rapid development; its capitalization fluctuates in the range of $0.3-0.8 trillion with a strong upward trend. An increasing number of individuals and institutional investors are placing their money in these new financial instruments. In early April 2018, the head of the IMF Christine Lagarde said that cryptoassets could change the consumer’s approach to savings, investments and settlements. She believes that cryptocurrencies will make transactions faster and less expensive, while the core blockchain technology has the potential to reinforce the overall security of the financial markets.

The interest in cryptocurrencies in no longer the preserve of a select few fintech specialists. Tokens that can demonstrate clear and coherent benefits for their owners will almost certainly see rapid growth. For example, Binancecoin broke into the list of the top 20 cryptocurrencies, with a capitalization of over $1.5 billion, simply by offering its users a 50% discount on Binance exchange fees, one of the most prominent cryptoexchanges.

Why own Humancoins? Website : https://www.humancoin.net/

· The Humancoin tokens are easily convertible into any points, miles, bonuses, coupons. Token owners are incentivized to hold them to take advantage of attractive benefits. And this provides a long-term, stable demand for tokens.

· As the number of partners and the scope of cooperation within the Humancoin Network grows, so does the popularity of the token.

· The Proof of Charity “mining” concept allows the project to scale hundreds and thousands of times.

Unique features of Humancoin

· This is the first ever blockchain project that has the potential to become a global e-commerce loyalty program aggregator.

· Association with philanthropy gives its tokens a unique advantage in developing loyalty programs with partners creating a strong emotional resonance.

· Instead of competing with existing programs, the Humancoin token is effortlessly integrated into already existing systems — all it requires is setting a conversion rate.

For the first time ever, a blockchain project with the potential to develop into a global aggregator of a multitude of loyalty programs has emerged in the e-commerce field due to support from the charity industry. This (as well as the simplicity of implementation) is the key disruptive benefit of Humancoin.

Other advantages of Humancoin include:

· Humancoin is an open P2P platform that allows benefactors to make direct pinpoint donations. By design, the project is not tied to any specific charitable organization or local community. The charity world is international, multifaceted and relies on billions of people from all countries and of all nationalities.

· Humancoin does not force the artificial use of its token on charitable transactions. Obviously, projects need to receive funds in their native currency that they are comfortable spending the money in. A project based on the platform specifies which fiat or cryptocurrency it wants to receive donations in. The donor may transfer the money in the desired currency to the recipient using the built-in currency conversion instrument on the Humancoin platform.

· The Humancoin platform can manage the majority of popular crypto and fiat currencies. Humancoin places no limitations upon the projects and users in terms of currencies. The benefactor makes all the decisions independently.

· Humancoin is not planning to spend the funds on creating adaptations of existing technology solutions. The priority remains integration and compatibility with already popular and established market solutions. For instance, instead of creating our own crypto wallet with cryptoexchange functionalities from scratch, we will incorporate an existing solution into the platform — such as Jaxx with ShapeShift. There will also be an option to use multisignature wallets.

· Humancoin’s fee for raising funds for charity will be limited to 5% (which will be used for the future support and development of the platform), whereas the commission taken by existing charitable foundations can be up to 20-30%.

· The platform will feature the industry’s most functional and user-friendly interface, featuring a listing of all the projects broken down by category, a ranking system, voting tools and host of other integrated services.

· If desired, the donor can leave funds in the Humanpool, and the system will allocate the money automatically to projects with the highest rating from the platform’s community. This might apply to corporations, where company rules often prevent the support of specific projects and it is more convenient to donate money indirectly to pools or foundations.

· Humancoin will be the first platform to employ professional (financial and legal) expertise from independent audit companies (forensic audit), especially for the purpose of evaluating large projects.

· There will be a set of additional options available on the platform, which the users can also pay for with Humancoin tokens (receiving extra benefits in that case).

Website : https://www.humancoin.net/