Humancoin - new e-commerce cryptocurrency

Summary: a possible synergy of markets

The global estimate of three fastgrowing markets — charity, e-commerce and cryptocurrencies — exceeds $3.5 trillion. By ensuring the necessary trust bet-ween donors and the aid recipients, blockchain technology can propel this industry to incredible new heights. Website : https://www.humancoin.net/

The rise of a charitable blockchain platform integrated into online commerce loyalty programs and cryptocurrencies will change the philanthropy industry forever. The symbiosis of e-commerce and cryptocurrencies will facilitate an increase in the number of donors. For those involved in online commerce, offering a bonus affiliated with charity is an effective way to position their brand on an emotional level with their clients, as well as being an important element in any PR-campaign. And, finally, the whole process is just very convenient for everyone involved.

The advantage of the blockchain solution is that the benefits of working with the platform are evident. All the data generated from the receipt and movement of the donations will be available to anyone who wishes, for example, to donate money towards the development of a new cancer drug, and to an airline that encourages such actions by awarding such a donor with promotional miles.

Competitive analysis

Virtually everyone recognizes the need to make the philanthropic industry transparent and completely manageable with the help of blockchain technology. However, there are relatively few blockchain projects in the charity sphere: cherr.io, aidcoin, clearaid, bcharity among them. But these are niche or local start-ups that do not operate beyond the philanthropic industry. There are about the same number of blockchain projects developing loyalty programs, but all of them face the problems of a making a cold start and beginning with an insufficient user base in order to quickly and productively build meaningful cooperation with major global e-commerce players.

In contrast, the Humancoin Foundation integrates the charity industry, cryptocurrency market and e-commerce in a single project. An ecosystem of this kind provides a new incentive for donors, offering them the chance to take advantage of numerous loyalty programs around the world. While e-commerce players often accept cryptocurrency, it is not necessary in order to develop the Humancoin model.

Humancoin token for token holders

Humancoin tokens purchased during the Token Sale have the value of a loyalty reward token; that is, they can be used to receive discounts from Humancoin partners or sold on cryptoexchanges.

Once the Token Sale ends, Humancoin tokens can be purchased on exchanges or received (mined) in proportion to any donation at twice the averageweighted exchange rate.

The platform's technological features allow it to be integrated with popular management systems for online stores, such as Shopify, Magento, WordPress, Ecwid etc.

Humancoin is not in direct competition with existing loyalty programs, but instead is intended for developing partnerships with them and acting as an aggregator across a collection of loyalty programs. The Humancoin token converts into points, miles, bonuses, coupons and tokens and is easily integrated into existing systems, without forcing businesses to reconfigure them — the only requirement is to set the conversion rate. As the number of partners and the scope of cooperation within the Humancoin Network grows, so does the popularity of the token.

Humancoin token for the platform's partners

Platform partners may exchange Humancoin tokens for discounts/ points/miles. In this way, the tokens are returned for burning to the Humancoin

Foundation. The rating of Humancoin partners will be based on the number of tokens transferred. The platform partner receives a certain benefactor status and a corresponding sticker/badge for posting on their website and social networks pages.

In addition to the charitable nature of the Humancoin token, just as important for the partners will be its source. Online shops, airlines and a host others want to engage solvent people who are actively making transactions on the Internet in their loyalty programs. By definition, philanthropists represent the premier category of e-commerce consumers.